Ningbo Rotor Electric Appliance Co., Ltd. was founded in 2006 and is headquartered in Cixi, Zhejiang Province. It is a high-tech enterprise specializing in the R&D, production, sales and service of refrigerated, frozen and insulated display cabinets, and is committed to providing global customers with integrated refrigeration display solutions.

To improve its domestic and international layout, the company has been continuously expanding its business territory. In 2021, it established Minquan Laote Electric Co., Ltd. in Minquan County, Henan Province, which focuses on radiating the western and northern regions of China. This base mainly provides customized products and services for well-known domestic chain stores, supermarkets, baking enterprises and other customers. In March 2023, the company actively deployed the overseas market and set up Roter Thailand Branch, marking a new stage in its international operation and laying a solid production foundation for the expansion of the global market.

Since its establishment, the company has always regarded technological innovation as the core driving force for its development. It has deeply participated in the formulation of a number of national standards for commercial beverage refrigerators, refrigerated display cabinets and other products; and has accumulated more than 300 domestic and foreign patents, continuously leading the direction of technological development in the industry.

In the process of development, the company has always attached equal importance to organizational construction and social responsibility. Internally, it has established a complete party-mass structure including the Party branch, trade union, Communist Youth League branch and militia organization, providing organizational guarantee for high-quality development. Externally, due to its outstanding performance in the fields of civilization construction, democratic management, employee care and work safety, the company has successively won more than 180 national and provincial honors, such as "National Civilized Unit", "National Advanced Unit for Factory Affairs Openness and Democratic Management", "National Model Staff Home", "National Learning-oriented Township Enterprise", "National Excellent Enterprise in 'Ankang Cup' Competition", as well as "Zhejiang Provincial Civilized Unit", "Zhejiang Provincial Harmonious Enterprise" and "Zhejiang Provincial Model Enterprise for Supporting the Military". These honors demonstrate the company's profound corporate responsibility and excellent comprehensive strength.

"Committed to providing the best products and services for global customers" is the corporate mission that the company has adhered to for more than 20 years; "Service without after-sales needs is the best service" is the quality concept that runs through the company's development. To practice this concept, the company integrates strict quality control into the whole process of product development, production and manufacturing, and delivery acceptance, avoiding after-sales problems from the source and winning customers' trust with extreme quality. In 2025, relying on its excellent service system and user reputation, the company successfully passed the NECAS certification and won the "NECAS National Commodity After-sales Service Compliance Certification Five-Star" certificate. At present, the company's products have passed a number of domestic and foreign authoritative certifications, including CCC, CQC, CE, SGS, EMC, ETL, SAA, PSE and "Zhejiang Manufacturing". The products are sold to many countries and regions around the world, such as Russia, France, Germany, the United States and Australia, achieving remarkable results in international operation.

In the future, Roter Electric will continue to take technological innovation as the engine and quality control as the cornerstone. While consolidating its existing market advantages, it will continuously expand product application scenarios and global service networks. With a more open attitude and more professional capabilities, the company will create higher value for global partners and continue to write a new chapter in the development of China's refrigerated display cabinet industry.